Send Holiday Cards This Year

It was only October, and an unseasonably hot and sunny day to boot, but Rovonne Staten’s front steps in Grapevine, Texas, brimmed with Christmas-y props. For her family’s holiday-card photo shoot, there were poinsettias and wreaths, tinsel and tartan, an oversized ornament emblazoned with the letter “S,” a plate of cookies for Santa — and a sign reminding him to please stay outside.

“Santa can’t come in the house because of Covid,” joked Ms. Staten, 41, a project engineer, adding, “I want people to have a bright spot by looking at our picture and thinking, ‘Oh, that’s cute; that’s nice — you know, it looks like things might be OK.’”

At the end of a year marked by distance and disconnection, Ms. Staten will send holiday cards for the first time ever. And she is not alone. Paperless Post, an online card and invitation company, found in a recent survey that 60 percent of users plan on sending holiday cards this year (compared with the 38 percent of respondents who sent them last year). The craft site Etsy has had a 23 percent increase in searches for holiday cards in the last three months, compared with last year. Of