Social media users have been captivated by the plight of a woman named Tessica Brown, her decision to use Gorilla Glue instead of hair spray and a harrowing, monthlong quest to undo a seemingly permanent hairstyle.
It all started when Ms. Brown ran out of her usual hair spray, Got2b Glued. In a pinch, she opted to use a different product she had on hand to finish off her hair: Gorilla Spray Adhesive, made by Gorilla Glue.
“Bad, bad, bad idea,” she said in a TikTok posted last week that cautioned others against making the same mistake.
After more than 15 washes, various treatments and a trip to the emergency room, her hair still hadn’t moved.
“My hair has been like this for about a month now — it’s not by choice,” she said in the video.
Ms. Brown’s hair mishap has intrigued internet users who became invested in her predicament and have rooted her on virtually, leaving messages of encouragement and ideas in the comment sections of her posts.
Her original video has been viewed nearly 16 million times on TikTok and nearly two million times on Instagram, and has been widely shared across other social platforms.