What Do Logo Colors Tell Us?
Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. But what is it that makes a logo stand out? What colors are appropriate for your brand?
There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. Colors can speak to us in many different ways. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Are you going for the trendy or the classy? Is your target market a certain age group? Is your business high-end or middle-class? If you answer these questions, it can help your business create a logo that speaks to your audience. It can help solidify your brand.
You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
Warm and cool colors are the two categories of color. The warm colors will be considered first.
Red is a color that attracts men. Fire and passion is evoked from the color red. it can grab anyone’s attention because it speaks of urgency. Your heart rate is increased and it gets you pumped up.
With orange, you get a friendly, playful color. It shows overall energy. Children love this color.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.
Here now are the cool colors.
Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.
Green is associated with the outdoors. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
Black and white is in their own category. They are more powerful when combined with other colors.